Weekend Max Mara is the “life-style” line by Max Mara Group.
Launched in 1984 as a casual, outdoor collection ideal for week-ends (as the choice of name intended to suggest right from the start), the label evolved rapidly over the years to become the brand with the specific identity we know today. So, no longer just leisure wear: the Weekend Max Mara label is a very rich and sophisticated, complete wardrobe, including all the various categories of garments (coats, knitwear, shirts, T-shirts, denim wear and lots, lots more) and is complete with a full range of accessories (including shoes and bags as well as scarves, belts, shawls and jewellery) specially designed for the Max Mara woman to give her an all-inclusive solution, whatever she needs and whatever the occasion.
Formal informality. Meaning a solution for the contemporary demand for garments that are practical and versatile, “town & country”, full of colour and elegantly feminine. Pieces that express the true concept of “utility de luxe”, anticipated by Weekend Max Mara throughout the seasons and that has since become a constant trend on runways. It’s about easy-chic fashion with a casual touch; a clever combination of glamour and sophistication matched by the label’s original sportswear DNA.