Merc was established by Javid Alavi in 1967. It all started out as a market stall on Carnaby but quickly grew winto a small shop on Gnaton St and finished up at number 10 Carnaby Street; The prime location in which the store still stands today. Originally influenced by and tailored towards the mod culture, many of the garments that were available then are still sold today as part of our Heritage range.
Merc has since adapted and grown to reach a wider clientele yet manages to retain a unique and distinctive identity. Javid remains the Chairman of the Merc Group and still has a very active role in the running of the company. Merc is now recognized worlwide as a truly iconic British brand, steeped in over 40 years of heritage.