MAJE

A PLACE IN THE SUN…

Freedom. Close-up of a girl. Beautiful, free, independent, urban. It’s hot. You can feel the heat. Summer is here and ready to put on a dazzling performance. The sun is shining. The scene is taking place in Los Angeles.

We follow this girl on the beach and through a city saturated with light, posing in front of buildings with whitewashed walls, at sunset. We recognise her.

For the second season running, Lou Doillon sensually personifies the Maje spirit. Shot by photographer Mario Sorrenti, the singer’s skin texture, movement and natural hair capture our attention.

The 2015 summer collection returns to the brand’s fashion code: urban femininity; modernity; emotion mixed with sun-soaked, Latin-American inspiration drawn from the aesthetics of Mexican artist Frida Kahlo.

The floral prints are available on different fabrics. Lace, the star of the collection, expresses its diversity through macramé, eyelet embroideries and Chantilly variations.

We travel into the heart of this collection thanks to Maje classics—Kimono cuts and petticoats—and shake everything up with voluminous skirts.

A sudden burst of black and white flirts with masculinity and underlines the graphic and architectural design of certain items.

A glamorous, bright wardrobe, saturated with colours in major key.

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