In 2007, Ivanka seized an opportunity to launch a jewelry collection with a potential partner in real estate—an acquaintance with longstanding ties to the luxury jewelry market and significant expertise in diamonds. She was drawn to the idea of creating a jewelry line for women buying for themselves. The concept of a self-purchasing female was lost among the traditional jewelers who catered their business almost exclusively to men. And so, the Ivanka Trump brand was born.
A few years later, Ivanka identified a void in the fashion space. Recognizing the absence of a brand that addressed the needs of the modern professional woman, Ivanka launched her eponymous fashion label with an assortment of chic, appropriately sexy and accessibly priced shoes and handbags. Women appreciated the fresh sensibility and fuss-free practicality. The business took off. The line grew to include apparel, accessories, home, fragrance and sunglasses—and it didn’t stop there.
Ivanka realized there was an opportunity to make an impact in the lives of the women buying her products—and so she brought together a team to evolve the brand into a lifestyle concept dedicated to women who work.